Customer education refers to the process of educating customers about a company's products or services, how they work, and how they can benefit the customer. This process is becoming increasingly important in today's business environment as customers are becoming more sophisticated and demanding.
One of the ways customer education is transforming the competitive landscape is by helping companies to differentiate themselves from their competitors. By providing customers with valuable information and education about their products or services, companies can establish themselves as industry leaders and experts in their field. This can help to increase customer loyalty and retention, as well as attract new customers who are looking for a company that can provide them with the information and education they need.
Another way customer education is impacting the competitive landscape is by enabling companies to create new revenue streams. By offering educational products and services, such as online courses, webinars, or workshops, companies can generate additional revenue while also providing value to their customers.
Furthermore, customer education can help to reduce customer support costs by providing customers with the information they need to use a product or service effectively. This can lead to fewer customer complaints, fewer returns, and improved customer satisfaction.
Five Statistics that Prove the Value of Customer Education
Here are some business statistics related to customer education:
According to a survey conducted by HubSpot, 68% of customers prefer to learn about a product or service through short videos.
Another study by the Content Marketing Institute found that 77% of B2B marketers use educational content as part of their content marketing strategy.
A survey conducted by Salesforce revealed that 86% of customers are willing to pay more for a great customer experience, which includes education about the product or service.
According to a study by Forrester Research, companies that excel at customer education have a 24.8% higher profit margin than their competitors.
In a survey conducted by LinkedIn, 58% of professionals said that they would spend more time on a company's website if it had educational content.
These statistics demonstrate the importance of customer education in today's business environment. By providing valuable educational content to customers, companies can differentiate themselves from their competitors, increase customer satisfaction, and even boost their bottom line.
Types of Customer Education Programs
There are various types of customer education programs that companies can implement to educate their customers about their products or services. Here are some of the most common types:
Webinars
A live or pre-recorded presentation conducted online that teaches customers about a specific topic related to a company's product or service.
Tutorials
Step-by-step instructions on how to use a product or service, often provided in video format.
Knowledge Base
An online database or library of articles, FAQs, and other resources that provide customers with information and answers to common questions about a product or service.
Certification Programs
Formal programs that provide customers with a certificate or credential upon completion, indicating their proficiency or mastery of a particular skill or knowledge related to a company's product or service.
Onboarding Programs
A series of education and training activities designed to help new customers get up to speed quickly on how to use a product or service.
In-Person Training
In-person classes or workshops that provide hands-on instruction to customers on how to use a product or service.
User Communities
Online or in-person forums where customers can connect with each other, share tips and best practices, and learn from one another.
An LMS as a Customer Education Platform
A Learning Management System (LMS) can be an effective customer education platform for companies looking to provide comprehensive and scalable educational resources to their customers.
Here are some of the key advantages of using an LMS as a customer education platform:
Centralized Platform
An LMS provides a centralized platform where customers can access all of the educational resources provided by the company, including courses, tutorials, and other learning materials. This helps to ensure consistency in the quality of education and makes it easier for customers to find the information they need.
Scalability
An LMS can scale to meet the needs of a large number of customers, making it an ideal platform for companies with a large and diverse customer base.
Customization
An LMS can be customized to meet the specific needs of a company's customers, including branding, course content, and user interface.
Tracking and Reporting
An LMS provides tools for tracking and reporting on customer engagement with educational resources, including completion rates, quiz scores, and other metrics. This helps companies to evaluate the effectiveness of their educational resources and make improvements where necessary.
Self-paced Learning
An LMS allows customers to learn at their own pace and on their own schedule, which can improve the effectiveness of the educational resources and increase customer satisfaction.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make the LMS Portals platform the ideal customer education platform for your business.
Contact us today to get started or visit our Partner Program pages
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