A SaaS reseller is a company or individual that resells software-as-a-service (SaaS) products on behalf of a SaaS vendor or provider. The reseller typically purchases the SaaS product from the vendor at a discounted price, and then resells it to their own customers at a markup.
SaaS resellers typically add value to the SaaS product by providing additional services such as technical support, training, and customization. They may also offer integration services to help customers integrate the SaaS product with their existing systems.
SaaS resellers can operate in a variety of ways. Some may specialize in a particular vertical or industry, while others may offer a broad range of SaaS products across multiple industries. Some SaaS resellers may operate as independent businesses, while others may be part of larger channel partner programs operated by SaaS vendors.
SaaS reselling can be a lucrative business model, as it allows resellers to generate recurring revenue through ongoing sales and support of SaaS products. At the same time, it provides benefits to customers by giving them access to a wider range of SaaS products, as well as additional support and services.
Why Become a SaaS Reseller?
Becoming a SaaS reseller can offer several benefits for individuals and businesses looking to enter the SaaS market. Here are some reasons why one may want to become a SaaS reseller:
Recurring Revenue
As a SaaS reseller, you can generate recurring revenue through ongoing sales and support of SaaS products. This can provide a stable and predictable source of income for your business.
Access to a Wider Range of SaaS Products
By becoming a reseller, you can offer a wider range of SaaS products to your customers. This can help you differentiate yourself from competitors and provide more value to your customers.
Additional Services and Support
As a reseller, you can provide additional services such as technical support, training, and customization to your customers. This can help you build stronger relationships with your customers and provide more value to them.
Low Startup Costs
Starting a SaaS reselling business typically requires minimal upfront investment. You can often get started with just a computer and an internet connection, making it an accessible option for entrepreneurs and small businesses.
Flexibility
SaaS reselling can offer a high degree of flexibility in terms of working hours, location, and customer base. This can be particularly attractive for individuals and businesses looking for a flexible business model.
The eLearning Market Opportunity for SaaS Resellers
The eLearning market presents a significant opportunity for SaaS resellers, as the demand for online learning and training continues to grow. Here are some reasons why the eLearning market is an attractive opportunity for SaaS resellers:
Growing Demand
The demand for online learning and training has been on the rise in recent years, driven by factors such as the rise of remote work, the need for flexible learning options, and the need for cost-effective training solutions.
Wide Range of Potential Customers
The eLearning market offers a wide range of potential customers, including businesses, educational institutions, non-profits, and individual learners.
Recurring Revenue
eLearning products typically offer a recurring revenue model, providing SaaS resellers with a predictable and stable source of income.
Customization Opportunities
eLearning products often require customization to meet the specific needs of individual customers. This presents an opportunity for SaaS resellers to provide additional value by offering customization services.
Access to a Range of eLearning Products
As a SaaS reseller, you can offer a range of eLearning products to your customers, including learning management systems (LMS), course authoring tools, and virtual classroom platforms.
Ability to Bundle with Other Products and Services
eLearning products can be bundled with other products and services, such as consulting and training services, to provide additional value to customers.
How to Find the Best SaaS Reseller Programs
There are several key factors that contribute to a great SaaS reseller program:
Competitive commission structure: A competitive commission structure is essential to attract and retain top-performing resellers. The commission structure should be designed to reward resellers for their efforts and incentivize them to sell more.
Comprehensive training and support: Providing resellers with comprehensive training and support is critical to their success. This includes onboarding, ongoing training, and access to support resources such as technical support, sales collateral, and marketing materials.
Strong product offering: A strong product offering that meets the needs of your target market is essential. Your SaaS product should be easy to use, reliable, and offer valuable features and functionality that meet the needs of your target market.
Accessible and easy-to-use reseller portal: An accessible and easy-to-use reseller portal is essential for resellers to manage their accounts, track their performance, and access sales and marketing resources.
Clear and transparent communication: Clear and transparent communication is key to building trust with your resellers. Regular communication about program updates, product updates, and commission payments should be provided.
Partner collaboration opportunities: Encouraging collaboration between your company and your resellers can help drive success for both parties. This includes providing opportunities for resellers to provide feedback, share success stories, and collaborate on joint marketing initiatives.
Flexibility: Providing flexibility in terms of pricing, payment options, and other program features can help attract and retain resellers. This includes the ability to offer customized pricing and payment plans, as well as the flexibility to adjust commission structures and other program features based on feedback from resellers.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes an embedded SCORM-compliant course authoring tool that enables most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.
Together, these features make the LMS Portals platform the ideal solution for our SaaS reseller partners.
Contact us today to get started or visit our Partner Program pages
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