White label corporate training courses offer a unique opportunity for businesses to provide tailored learning solutions under their own brand without building content from scratch. If you're in the eLearning space and looking to market and sell white label courses, it's important to craft a strategy that not only highlights the value of the product but also positions it as an indispensable tool for corporate learning and development.
1. Understand Your Target Audience
Before you dive into marketing and selling white label courses, you need to identify your target audience. In the corporate training space, your customers could be:
HR departments looking to onboard employees or train staff.
Training providers needing content for clients.
Corporate L&D teams who want to customize training to fit their company’s branding.
Each of these potential clients will have different needs, and your marketing message should be tailored accordingly. Focus on pain points such as time savings, customization options, and ease of integration into existing systems.
2. Highlight the Benefits of White Label Courses
White label courses can offer immense value to corporate clients by providing:
Brand Customization: Companies can brand the training as their own, enhancing internal culture and presenting a unified image.
Cost and Time Efficiency: The ability to skip the time-consuming process of content creation saves valuable resources.
Ready-Made Expertise: White label courses often come with expertly developed content that is ready to be deployed, with minimal adjustments.
Make sure that your marketing materials clearly communicate these benefits. This might include case studies, testimonials, and examples of how white label courses can transform corporate training efforts.
3. Leverage SEO and Content Marketing
To attract clients to your white label offerings, strong content marketing and SEO strategies are key. Focus on creating resources that answer common questions your potential customers might have, such as:
“What is white label corporate training?”
“How can white label courses save businesses time and money?”
“Best practices for integrating white label training content into existing LMS platforms.”
Writing blog posts, eBooks, and guides on these topics can help you rank on search engines and establish your authority in the corporate training space. Additionally, provide downloadable white papers or free consultations to capture leads from website visitors.
4. Use Social Proof and Case Studies
Companies want proof that white label training works. Sharing successful case studies of businesses that have benefited from your courses is a powerful way to build credibility. Highlight how companies were able to seamlessly integrate the courses, customize them, and achieve their learning goals.
Consider using:
Client testimonials: Video testimonials can be especially impactful.
Before and after case studies: Showcase how your courses helped companies improve onboarding, upskilling, or compliance training.
5. Optimize for Multiple Delivery Platforms
One of the best selling points for white label courses is their adaptability. Many corporate clients will be using different learning management systems (LMS) or delivery platforms, so make sure your white label courses are optimized for various formats and devices. This includes being SCORM-compliant, accessible via mobile devices, and easily integrated with different LMS solutions.
Your marketing should emphasize this flexibility and how your courses can seamlessly fit into any corporate infrastructure.
6. Offer Customization and Support Packages
Clients often seek customization in white label courses, so offering services that allow them to adapt the course content to fit their unique needs can differentiate you from competitors. Additionally, providing excellent post-sale support for customization, integration, and updates can be a strong selling point.
Consider offering packages where clients can:
Customize course content to better align with their internal processes.
Add their company’s branding, logos, and internal messaging.
Receive ongoing support for updates or technical issues.
7. Target Corporate Training Decision Makers via LinkedIn
LinkedIn is an excellent platform for targeting corporate decision-makers such as HR managers, learning and development directors, and compliance officers. Use LinkedIn ads, InMail, and organic content to highlight the benefits of your white label training solutions. Hosting webinars or offering free demos through LinkedIn can also attract interest from potential clients.
To maximize your reach, consider:
Joining relevant corporate training groups.
Publishing thought leadership articles.
Networking with corporate influencers or industry leaders.
8. Create Tiered Pricing Models
When selling white label courses, having flexible pricing can appeal to a broader range of clients. For instance:
Basic Package: Offers access to standard white label courses with limited customization.
Pro Package: Includes more advanced customization options, such as integration support, branded materials, and ongoing updates.
Enterprise Package: Full customization, support for SCORM/xAPI compliance, and comprehensive support options.
This approach allows you to serve both small businesses and large enterprises, offering something at each price point.
9. Consider Strategic Partnerships
Building partnerships with LMS providers, HR tech companies, or consulting firms can help you tap into their existing customer bases. By offering white label courses as part of a bundled solution or value-added service, you can expand your market reach. Partnerships can also enhance your brand credibility, especially if you're able to align with well-known industry leaders.
10. Offer Free Trials or Demonstrations
One of the best ways to sell white label courses is to let potential customers experience them firsthand. Offering a limited-time free trial or providing a demo of a customizable training course can help you close deals more easily. Allow clients to test how well your courses integrate with their current systems and see the benefits of white labeling in real time.
White label courses are a valuable asset for companies looking to offer branded corporate training without the burden of content creation. By focusing on marketing strategies that emphasize customization, flexibility, and ROI, you can successfully sell these courses to a wide range of corporate clients. Building credibility through case studies, SEO-driven content, and strategic partnerships will help you establish a strong presence in the competitive corporate training market.
Pricing Models and Strategies for White Label Corporate Training Courses
Below are key pricing models and strategies that can help you effectively sell white label corporate training courses.
1. Flat Fee Pricing
With a flat fee pricing model, clients pay a one-time fee to purchase access to your white label courses. This model is straightforward and attractive to companies that want predictable pricing. Typically, flat fee pricing includes:
One-time course license: Clients purchase the course outright, which they can then customize and implement within their organization.
Limited-time access: Some flat fee structures offer a set period of use (e.g., 1-year access) after which the license must be renewed.
Pros:
Simple to understand for clients.
Generates upfront revenue.
Appeals to companies looking for long-term use.
Cons:
Revenue is not recurring unless you charge for renewals.
Limits your ability to build long-term relationships and upsell other services.
2. Subscription-Based Pricing
A subscription-based pricing model charges clients on a recurring basis (monthly, quarterly, or annually) to access your white label courses. This model is ideal for businesses looking to create ongoing revenue streams.
Pros:
Steady, predictable revenue.
Encourages long-term relationships with clients.
Allows for ongoing updates and support as part of the package.
Cons:
May be seen as less attractive to clients looking for one-time, lower-cost solutions.
Requires continuous value addition to keep clients engaged.
Variants of Subscription Pricing:
Per-user subscription: Clients are charged based on the number of users accessing the course (e.g., $5 per user per month).
Tiered subscription: Different tiers are available based on features or user volume (e.g., basic, pro, and enterprise tiers).
3. Pay-Per-Use (Consumption-Based) Pricing
In the pay-per-use model, clients are charged based on the actual usage of the white label courses. This could be based on the number of course completions, active users, or assessments taken.
Pros:
Aligns with client usage patterns and needs.
Great for businesses that want to scale usage slowly.
Encourages cost-efficiency for smaller companies.
Cons:
Hard to predict revenue streams.
Clients may limit usage to avoid costs, reducing engagement.
4. Freemium Model with Paid Upgrades
A freemium model offers basic access to the white label course for free, while advanced features and customization options are gated behind a paywall. This is ideal for attracting leads and showing value upfront.
Pros:
Low barrier to entry for clients, making it easier to attract leads.
Opportunity to upsell premium features, customization, or branding options.
Helps showcase the quality of the course content before asking for a commitment.
Cons:
Free users may never convert into paying customers.
Offering too many features for free may reduce incentives to upgrade.
5. Customization-Based Pricing
Customization-based pricing allows clients to pay based on the level of customization they require. While basic white label courses might come at a standard rate, companies that want deeper personalization (e.g., branding, tailored assessments, or unique content) pay a higher premium.
Pros:
Appeals to clients looking for unique, tailored solutions.
Increases the perceived value of your courses.
Opportunities to upsell additional services such as consulting, technical integration, or bespoke course development.
Cons:
Managing multiple levels of customization can be resource-intensive.
Clients may prefer out-of-the-box solutions if they view customization as too costly.
Typical Tiers for Customization-Based Pricing:
Basic Tier: Access to pre-built courses with minimal customization (logo, colors).
Pro Tier: Mid-level customization with advanced branding and minor content adjustments.
Enterprise Tier: Full customization, including the ability to modify content, create new modules, and integrate the course with internal systems.
6. Volume-Based Pricing
Volume-based pricing charges clients based on the number of users or courses they purchase. This model is often used when selling to large corporations with a high number of employees.
Pros:
Encourages large orders with bulk discounts.
Scales with company size, making it more attractive to large clients.
Creates flexibility for clients with varying training needs.
Cons:
Price-sensitive clients may reduce orders to minimize costs.
Difficult to scale for small and medium-sized businesses with fewer employees.
Variants:
Bulk discounting: Clients get discounted rates as they purchase more users or courses.
Usage caps: Offer pricing tiers that include different maximum user levels (e.g., 100 users, 500 users, 1000 users).
7. Bundled Pricing
With a bundled pricing strategy, you package multiple white label courses together at a discounted price. This model works well for businesses that offer a variety of training programs, such as compliance, onboarding, and soft skills training.
Pros:
Encourages clients to purchase more courses than they originally intended.
Simplifies the buying process with bundled solutions.
Increases perceived value by offering multiple resources in one package.
Cons:
Potentially lower profit margins if discounts are too high.
Clients may feel obligated to buy more courses than they need, leading to dissatisfaction.
8. Licensing and Royalty-Based Pricing
In this model, clients pay an ongoing licensing fee or royalty for the right to use your white label courses. This is ideal for training providers or resellers who will use your courses with their clients.
Pros:
Generates recurring income through royalties.
Aligns with long-term partnerships, especially with resellers or large-scale training providers.
Encourages wider distribution of your courses.
Cons:
Complex licensing agreements may require legal oversight.
Clients may be hesitant to agree to ongoing royalties, especially if it cuts into their profits.
9. Add-On Services Pricing
Incorporate additional services into your pricing strategy, such as course customization, branding, integration with LMS platforms, or user analytics and reporting. While the base price for your white label courses remains fixed, these add-ons can significantly increase your revenue.
Pros:
Increases total revenue per client by offering more value.
Allows for a more modular approach to pricing, letting clients choose what they need.
Strengthens long-term relationships through continuous service offerings.
Cons:
Offering too many add-ons may confuse clients or complicate pricing.
Clients may avoid purchasing add-ons if they view them as unnecessary expenses.
Summary
Choosing the right pricing model for your white label corporate training courses depends on your target audience, market positioning, and long-term business goals. Whether you prefer predictable revenue from subscription models, attract leads with freemium offerings, or create high-value customization-based pricing, a well-structured pricing strategy can help you stand out in the competitive corporate training space.
Be flexible and adapt your pricing models as you gather client feedback and market data to maximize growth and client satisfaction.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made white label courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make the LMS Portals platform, combined with our white label corporate training library, make LMS Portals the ideal SaaS-based platform for our clients and partners.
Contact us today to get started or visit our Partner Program pages
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