As Software-as-a-Service (SaaS) continues to be the preferred method for application deliver for businesses of all sizes, an increasing number of SaaS vendors now offer their clients and partners the opportunity to add their own branding to their platforms. Known as “white labeling”, these programs typically offer the full-featured version of the system while allowing the utilizing organization to apply their own branding elements.
There are two types of use cases for white labeling:
End-Users
For end-user organizations, white labeling of SaaS technologies enables them to provide their employees with a familiar “look and feel” to the technology. Applying their own logos, images, etc. can help to accelerate user adoption and enhance the company’s brand to its users.
Resellers
For reselling organizations, white label offerings allow them to resell a proven platform under their own branding. White label SaaS opportunities can present significant value to any reseller organization that is focused on building the value of its own brand.
The Benefits of White Label SaaS
For both end-user and reseller organizations, white label SaaS offerings can provide several additional benefits:
Lower Up-Front Costs
White label SaaS vendors help their clients and partners to eliminate large, up-front expenses in software, hardware, and other supporting infrastructure.
No Management or Maintenance
In addition to eliminating large up-front expenses, white label SaaS offering shift the responsibility for the ongoing management and maintenance of the platform to the vendor, allowing their end-user and partner organizations to focus on their core business.
Easy Scalability
Most white label SaaS offerings are available on a subscription basis. This allows the end-user or reseller organization to access the specific features and capacity they need at any given time.
State-of-the-Art Security
Most white label SaaS vendors can offer a level of security for their platforms that end-user and reseller organizations cannot feasibly achieve on their own. This is because SaaS vendors typically have in-house security expertise and they can spread the cost of achieving this high level of security across their client base.
LMS Portals: A White Label SaaS Platform for Corporate Training
At LMS Portals, we provide our clients and partners with a white label, SaaS-based, multi-tenant learning management system (LMS) that allows you to launch and manage a dedicated, branded online learning environment (portal0 for each of your unique training audiences, both internal and external.
Each portal you launch includes a powerful course development engine, along with robust supporting tools for user onboarding, group management, learning path creation, live remote training, certificate awarding, analytics, and more.
In addition, we offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development. Each of the courses can be rebranded and customized to meet the needs of your training audience.
Contact us today to get started or visit our Partner Program pages
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